Then drag that formula to the bottom of your spreadsheet. *Pro tip* – If you need help counting characters in your empty columns, say headline 2 (for this example pretend that headline 2 is in column E and your first empty row is in row 2), simply add another column to your spreadsheet and use the formula, =len(e2). Basically, all you are missing to create great Expanded Text ads from your existing ads is a second headline and the URL Path 1 and Path 2 (this is where you can sneak some extra keywords in your ad and make your URL look super clean and relevant). Your 2 existing description lines will be merged into one column called Description. Headline 2 will be a blank column on the spreadsheet. Your existing Headline will become Headline 1. The spreadsheet is formatted perfectly to add the missing elements and create your Expanded Text Ads. Now you have all your ads in a spreadsheet. Click on “Export As” and select “Export as expanded text ads.” Now that you can view all of your ads press “Ctrl+A” on your keyboard to select all ads. Open your account in Ads Editor and view all of your ads. If you don’t you may want to go get familiar with it and come back later.
#GOOGLE ADWORDS EDITOR HOW TO#
In this post, I’m going to assume you know how to use the Ads Editor. Using Ads Editor to Create Expanded Text Ads It’s great, it’s free and it is absolutely necessary. The Ads Editor is a free tool that allows you to make bulk changes to your Ads accounts. If you haven’t used the Ads Editor you should get started now. The good news… Google Ads Editor makes it easier to create Expanded Text Ads. If you’re frustrated that Google is making you do a bunch of extra work you should probably find a new profession.
#GOOGLE ADWORDS EDITOR FULL#
And if you have multiple, highly-targeted campaigns full of ads that are really doing a good job as it is, it really is lame that in order to use Expanded Text Ads you have to do a bunch of work. But in order to start using them, you have to write a bunch of new ads. Then you realize that you have to do tons of work rearranging your accounts just to get these features to work.Įxpanded Text Ads – Today’s Feature FrustrationĮxpanded Text Ads are here… and they are awesome. Google rolls out some sweet features and you can’t wait to use them.
Well, this is exactly how it feels to work in Google Ads. For others, it absolutely sucked big time. For some this was awesome and the perfect way to spend the day. Then you opened it up and found a box of thousands of pieces that were going to take you all day to snap into place. Remember when you were a kid and you got a new Lego set? It was exciting and awesome.